After just completing the creation of my 2nd Web Story, I have some Web Story tips you may be interested in.
My 1st test run at creating a web story did get 94 clicks!
Since I use tools like Canva and Photoshop literally every day of my life owning a digital marketing agency, creating Web Stories came naturally to me. The interface is a little glitchy using the WordPress plugin at least, but it is certainly usable and not all that bad once you learn its quirks.
Let’s dive right into the tips!
Plan Your Web Story Before You Begin Creating
My #1 Web Story tip is to fully plan out your Web Story before you start creating it. Even though I am a ‘computer guy’ my 2nd web story started on paper much like the websites I design.
You can reference the Web Story I will be referencing throughout this blog post here: 8 Steps For Website Design With SEO
As I jotted down each broad step of the process of building a website with SEO I ended up with 8 total steps.
Start With A Web Story Template
Once you have a general overview of your Web Story, browse the templates and determine which one will best fit your story.
Throw a couple of the various templates in that set into your draft Web Story. Customize the colors to match your brand or story. Once you have all template page variations customized duplicate them as needed to match the length and flow of your Web Story.
Write Your Web Story
After you have what you think you will need as far as pages, go back to the beginning and create your cover that will lead to your first page. Continue writing the content page by page and make any adjustment needed to the template or page variations to best match your content.
Add Visual Assets
Once you have the words on the pages, use them to determine what visual would compliment them the best. You could do this in reverse order, pictures or videos first, then add your words. So, far I’m liking writing the words first and images last. I prefer the opposite when building a website in most cases.
Add Your Call To Action
Don’t forget to lead the person viewing your Web Story along to another piece of content or possibly a social profile or something like that, maybe you send them to your website to learn more. You can add a clickable link to any element in your Web Story very easily.
Add The Final Touches
It’s almost easy to miss adding a custom title to your Web Story! Obviously, this is super important! It’s inconspicuously located at the top left corner of the Web Story editor. You simply click into it and write your Title. I missed it on my first Web Story and almost did again on my second!
The Document Tab
The document tab is where you will make many of the final additions. Make sure your publisher logo and cover image are set. Write a story description and customize your permalink. Determine if you want viewers to manually tap to see the next page of your story or automatically have the page change after so many seconds.
Review The Provided Checklist
Google wants you to succeed using their tools. They provide a helpful checklist of required and recommended items you may want to address before publishing your Web Story. You will need to complete the required to-dos found on the checklist to be able to publish.
You can preview your Web Story in your browser, then click publish when you have it just how you want it.
Recapping Getting Started With Web Stories
I also wanted to mention my 2nd Web Story ended up being 18 pages. It took a little under 1.5 hours to create from start to finish, that is determining my idea for the story to planning it out to hitting publish. I feel that was pretty efficient but does have room for improvement.
I posted my 1st Web Story on January 26, 2021. On January 28, 2021 little 5-page very simple test Web Story received 94 clicks!
That alone should prompt you to start creating Web Stories to get your business found more online too! I hope you enjoyed these Web Story tips. If you did, please say thank you by leaving us a review!
Ryan with Optimized is a Canva Certified Creative and Optimized, LLC participates in the Canva affiliate program because we believe in their tool so much we feel all small businesses should be using it! We may get referral commissions for certain referrals.