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Ryan Sciamanna is an entrepreneur in Greater Cincinnati. He started his 1st business in 2009 & sold it in 2018. He's been playing around on the internet ever since making passive income & providing web services to businesses.

If you have a goal of growing your business…yes!

I know hundreds, if not thousands, of small business owners locally here in Greater Cincinnati and across the country.  My web agency primarily works with small business owners generating $50K-$500K in annual revenue.  We do have several customers doing $1M+, $5M+, and I believe 1 may do $10M+ in annual revenue.

All I know is I ran a small lawn and landscape business before starting Optimized SEO and Websites and seemed to spend a whole lot more on marketing my business than our current clients do.

How much should a small business spend on marketing?

If you Google this right now you will see the same answers I just did.  5% of annual gross revenue is typical of a small business wanting to maintain and grow at a comfortable rate.  10-12% of annual gross revenue is what small businesses wanting to grow are spending.

How much is your small business spending?  If your business isn’t growing as fast as you’d like, and you feel you have the manpower and systems to grow, maybe you simply are being out-marketed by your competitors.

Google Ads is now part of our starter/foundation website offering

If you know anything about Optimized SEO and Websites, we want our clients to succeed!  If our clients’ businesses do well, they have more dollars to spend on marketing.  It isn’t guaranteed our client will turn around and reinvest their additional earnings in our marketing services, but there is a really good chance.

SEO takes time.  Google Ads can turn into real paying clients within hours of setting up an account.  This is why we now include setting up a Google Ads account for our clients even on our entry-level website service.

Our website service still also includes on-page and technical SEO, complete setup of Google and Bing’s platforms (Google Analytics, Google Search Console, Google My Business, Bing Places, and Bing Webmaster Tools), key citations, company emails, and domain/hosting services free for 1-year.  A website by itself will do little to no good without all of these other things we include in place.

This is why you should run Google Ads

It may be surprisingly cheap!

It may also be extraordinarily effective compared to other marketing efforts.

The bottom line is no one can tell you what the CPC (Cost Per Click) will be.  A funny question to me that I get at least twice a week is, “How much are Google Ads?”

Well…Google Ads are auction-based with numerous other factors.  I cringe every time I have to explain this to someone who I know doesn’t have a clue what I am talking about!

How do Google Ads work?

Without making your head spin, there are several types of Google Ads.  In this article, I’m referring to Google Search Ads.  These are the ads you see in Google’s SERPs (Search Engine Results Pages) at or near the top (Google Local Service Ads may be over these – yes – these are a different type of Google Ad completely…) of the page.  Local Services Ads are currently the only thing appearing higher on the page, Google Ads are currently always appearing right above the Map Pack or organic listings if there is not a Map Pack for that search query.

These ads consist of 2-3 ‘Headlines’ and 2 descriptions.  There are ‘text-based’ ads meaning there is no image or video associated with them.

If your ads account is set up properly, only people making a relevant search query within your defined geographic area can possibly see this ad.  Hopefully, you can see the value in having your website/ad appear at the top of the search results for your most desired keywords!

Can I run Google Ads myself?

You can, but you shouldn’t.  Seriously.

I don’t understand this ‘I can do it’ mentality when you have no right to think you can do something.

Google Ads are complex.  Let me ask you this; Can you tell me the difference between a broad match keyword and a broad match modifier?  Can you set up conversion tracking?  Do you know what extensions are?  If you answered no to answer these questions, no, you should not be managing your Google Ads.

What’s so hard about Google Ads?

The first reason is I still think the interface sucks.  It’s improved over the years, but it is clunky like most of Google’s products.

I don’t even feel like writing about this…if you think Google Ads are hard, it means you haven’t dedicated any time to learn them.  And, to be fair, you do need to dedicate 20+ hours to learning the ins and outs and in my opinion, need to run $20K or more through Google Ads, then we can have this conversion.

We run $10-20K through Google Ads every quarter managing ads for our clients.  This is why we should be running your ads and not you!

Why do you think you know everything about Google Ads?

I don’t.  Why do you think I do?

I literally pay a web agency certified in Google Shopping Ads to run ads for my eCommerce store.

How much do I pay?  A lot…I guess…

Their monthly management fee is $650.  So, before I pay Google to run a single ad, I am paying them $650 per month!

How much am I spending on Google Ads?

$1,000 per month.

But, I also had them copy my Google Ads account over to Microsoft Advertising so I could have the same ads running on Bing’s search results.  We’re spending an additional $250 per month on Microsoft Advertising.

And,  just for fun,  I spent $50 advertising on Facebook this month for my eCommerce store.

That’s $2,000 per month that I pay for ads and marketing services right now, and we are a web agency!

Are you starting to see the disconnect?

Optimized SEO and Websites produces unrealistic results on shoestring budgets.  We’re not complaining.  We are simply stating a fact.  We literally pay 2x the amount per month for marketing than our highest paying customer pays us.  The numbers simply work out though.

Don’t shoot your business in the foot

Don’t shoot yourself, don’t shoot your business, don’t shoot anybody!

Market your business and shut the f*ck up!