Large Pieces to the Puzzle:
Citations, directory listings, and major social profiles need to be created, verified, and fully populated. This is a step we see skipped or botched very often.
NAP, or Name, Address, Phone, is something every business needs to keep 100% consistent online. You also need your business’s NAP found on as many relevant, quality websites as possible.
EAT, or Expertise, Authoritativeness, Trustworthiness, is proving to deliver outstanding results when executed properly. This really just boils down to creating quality content that provides value to your audience and being a standup business providing quality services at reasonable pricing and keeping your word. Collecting online reviews is a great way to clearly show your clients find value in your business.