facebook-pixel
Service Industry 1

Internet Presence Guide for:

Businesses That Offer Services

Do | Consider | Avoid

Competition

Signals

Best For You

Service Industry 2

How Service Providers Can Shine Online

DO

  • Have a good looking website that is easy to navigate and technically sound from a code structure and SEO perspective.
  • Think Mobile 1st
  • Build Citations
  • Fetch Reviews
  • Integrate ‘click to call’ on mobile
  • Get your Google My Business Page whipped into shape and keep it that way!

CONSIDER

  • Providing value through the use of content use as informative blogs or videos.
  • Ads – In most markets, online advertising is not necessary to succeed, but consider them when pushing a service or for seasonal services.
  • A ‘Freebie’ to get people on your email list to easily market to them in the future!

AVOID

  • Spending much time or money on link building!  99% percent of the time in the service industries it is not needed.  BUT, if your local competitors are this savvy with their internet marketing, it would be advised to get more or higher quality backlinks than they have.
  • Fake Reviews
Service Industry 3

How competitive is the service industry online?

Honestly, the majority of your competition is investing very little in their internet presence which just makes it that much easier for you to stand out head and shoulders above. 

A well thought out internet marketing strategy should not break your bank and in all reality should explode your business.

If you own a service industry business that is is a position to grow, please contact us.  We would love to work you and show you quantifiable results from our marketing efforts online for your business.

Top 10 Citation Sites

Accounting

  1. YP.com
  2. Yelp
  3. Thumbtack
  4. BBB
  5. Manta
  6. Angie’s List
  7. LinkedIn
  8. PrimeBuyersReport.org
  9. Facebook
  10. BizJournals.com

Law Firms

  1. CarGurus.com
  2. Cars.com
  3. YP.com
  4. DriveTime.com
  5. CarsForSale.com
  6. Edmunds.com
  7. Yelp
  8. Facebook
  9. BBB
  10. Local.DMV.org

HVAC

  1. Yelp
  2. Thumbtack
  3. YP.com
  4. Angie’s List
  5. HomeAdvisor
  6. BBB
  7. Facebook
  8. Groupon
  9. Manta
  10. Porch.com

Lawn Services

  1. Thumbtack
  2. YP.com
  3. HomeAdvisor
  4. Yelp
  5. Angie’s List
  6. BBB
  7. Manta
  8. Porch.com
  9. Facebook
  10. SuperPages.com

Plumbers

  1. YP.com
  2. Yelp
  3. HomeAdvisor
  4. Angie’s List
  5. BBB
  6. Thumbtack
  7. SuperPages.com
  8. Porch.com
  9. PrimeBuyersReport.org
  10. Manta

Roofers

  1. HomeAdvisor
  2. YP.com
  3. Thumbtack
  4. BBB
  5. Angie’s List
  6. Yelp
  7. Porch.com
  8. PrimeBuyersReport.org
  9. SuperPages.com
  10. Manta

Cleaners

  1. Yelp
  2. Thumbtack
  3. Angie’s List
  4. YP.com
  5. BBB
  6. HomeAdvisor
  7. Groupon
  8. Facebook
  9. Manta
  10. Porch.com

Pest Control

  1. Yelp
  2. Angie’s List
  3. YP.com
  4. Thumbtack
  5. BBB
  6. HomeAdvisor
  7. PrimeBuyersReport.org
  8. Facebook
  9. Porch.com
  10. ShoutWire.com

Salons

  1. Yelp
  2. YP.com
  3. Facebook
  4. Groupon
  5. Angie’s List
  6. WhitePages.com
  7. Manta
  8. Locality.com
  9. MapQuest
  10. SuperPages.com

Photographers

  1. Thumbtack
  2. Yelp
  3. PortraitInnovations.com
  4. YP.com
  5. Groupon
  6. Facebook
  7. JCPPortraits.com
  8. WeddingWire.com
  9. TheKnot.com
  10. Manta

Movers

  1. Thumbtack
  2. Yelp
  3. BBB
  4. Angie’s List
  5. YP.com
  6. MovingCompanyReviews.com
  7. Movers.com
  8. MyMovingReviews.com
  9. PrimeBuyersReport.org
  10. Local.DMV.org

Lock Smiths

  1. Yelp
  2. YP.com
  3. Angie’s List
  4. SuperPages.com
  5. Facebook
  6. Manta
  7. Thumbtack
  8. MapQuest
  9. BBB
  10. Local.Yahoo.com
Service Industry 4

What factors matter the most for ranking a service businesses?

We broke this down into 3 easy to understand categories.  If it matters a lot, these are crucial factors and you 100% should have these basic bases covered with your website and internet presence.  If it matters a little, this means these are the things to consider if you are in a competitive area and the surrounding companies are investing in their online presence too.  Doesn’t really matter just means that these ranking factors really don’t apply specifically to the lawn and landscape industry, but if the competition is feirce, you may need to execute a couple of these to stay on top!

MATTERS A LOT

  • Technically Sounds Website
  • Reviews (Specifically Google Reviews)
  • Citations
  • Mobile Friendly

MATTERS A LITTLE

  • Content – Blogs and Videos
  • Press Releases

DOESN’T REALLY MATTER

  • Building Links

What do we recommend for you?

All of our services are not a great fit for all websites and businesses!  Here are our recommendations for getting the most out of our services:

PERFECT FIT

CERTAIN SITUATIONS

WRONG SIZE…

  • i5
  • CiteMe
  • iXL
  • Sitely

CERTAIN SITUATIONS

  • Action
  • Boost
  • iBlog
  • Power
  • iBlog[GP]
  • Multi

WRONG SIZE…

  • Links
  • iX
Service Industry 5

FREE CONSULTATION?

Let’s Schedule a Time to Discuss!

100 Aqua Way #519
Newport, KY 41071

Get@Optimized.Design

859-888-0841

Hours: monday - Friday

8:oo AM - 5:00 PM

We want to earn your business as we grow your business!  Call us today!

We can reach out to you!

Call us

859-888-0841

Email Us

ryan@
getoptimizednow.com

We can help!

Seriously, if getting more exposure online will benefit your business, we would love to talk to you.  No-obligation, no-pressureIf we both feel like this would be a beneficial relationship, we can move forward.