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Restaurants 1

Internet Presence Guide for:

Restaurants

Do | Consider | Avoid

Competition

Signals

Best For You

Restaurants 2

How Service Restaurants Can Shine Online

DO

  • Think Mobile 1st
  • Fetch Reviews
  • Include your menu with pricing!
  • Build Citations
  • Integrate a map with directions!
  • Clearly Display Hours
  • Get your Google My Business Page whipped into shape and keep it that way!
  • Have a good looking website that is easy to navigate and technically sound.

CONSIDER

  • Online ordering and/or using a food delivery service.
  • Ads – Consider ads when opening, after a remodel, and when new additions are made to the menu.
  • An offer to get people on your email list to easily market to them in the future!  Examples: Free Appetizer, 20% Off Your Next Meal, etc.

AVOID

  • Spending much time or money on link building!  99% percent of the time in the restaurant industry it is not needed.  BUT, if your local competitors are this savvy with their internet marketing, it would be advised to get more or higher quality backlinks than they have.
  • Fake Reviews
Restaurants 3

How competitive is the restaurant industry online?

We see the majority of dollars restaurants going to reputation management (review fetching) and creative modern website design. 

We 100% agree with how important online reviews are for restaurants, but the crazy designs popping up may be doing more harm than good.  Often these really cool designs create a poor user experience navigating the website.

If your restaurant is ready to grow, please contact us.  We would love to work you and show you quantifiable results from our marketing efforts online for your business.

Top 10 Citation Sites

Restaurants

  1. Yelp
  2. TripAdvisor
  3. Zomato
  4. YP.com
  5. Facebook
  6. OpenTable
  7. FourSquare.com
  8. Groupon
  9. GrubHub.com
  10. 10Best.com

Bars

  1. Yelp
  2. TripAdvisor
  3. Facebook
  4. YP.com
  5. 10Best.com
  6. Zomato
  7. FourSquare.com
  8. Local.Yahoo.com
  9. Groupon
  10. MapQuest

Bakeries

  1. Yelp
  2. Facebook
  3. YP.com
  4. TripAdvisor.com
  5. Zomato
  6. FourSquare.com
  7. TheKnot.com
  8. WeddingWire.com
  9. Groupon
  10. MapQuest

Coffee Shops

  1. Yelp
  2. Facebook
  3. Zomato
  4. TripAdvisor
  5. YP.com
  6. FourSquare.com
  7. Groupon.com
  8. MapQuest
  9. Manta
  10. AllMenus.com
Restaurants 4

What factors matter the most for ranking a restaurant?

We broke this down into 3 easy to understand categories.  If it matters a lot, these are crucial factors and you 100% should have these basic bases covered with your website and internet presence.  If it matters a little, this means these are the things to consider if you are in a competitive area and the surrounding companies are investing in their online presence too.  Doesn’t really matter just means that these ranking factors really don’t apply specifically to the lawn and landscape industry, but if the competition is feirce, you may need to execute a couple of these to stay on top!

MATTERS A LOT

  • Ease of Website Navigation
  • Reviews (Specifically Google Reviews)
  • Mobile Friendly
  • Menus and Hours on Website
  • Citations
  • Great Pictures

MATTERS A LITTLE

  • Technically Sounds Website
  • Content – Blogs and Videos
  • Press Releases
  • Video Content

DOESN’T REALLY MATTER

  • Building Links

What do we recommend for you?

All of our services are not a great fit for all websites and businesses!  Here are our recommendations for getting the most out of our services:

PERFECT FIT

CERTAIN SITUATIONS

WRONG SIZE…

  • i5
  • CiteMe
  • Sitely
  • iXL

CERTAIN SITUATIONS

  • Action
  • Boost
  • iBlog
  • Power
  • iBlog[GP]
  • Multi

WRONG SIZE…

  • Links
  • iX
Restaurants 5

FREE CONSULTATION?

Let’s Schedule a Time to Discuss!

100 Aqua Way #519
Newport, KY 41071

Get@Optimized.Design

859-888-0841

Hours: monday - Friday

8:oo AM - 5:00 PM

We want to earn your business as we grow your business!  Call us today!

We can reach out to you!

Call us

859-888-0841

Email Us

ryan@
getoptimizednow.com

We can help!

Seriously, if getting more exposure online will benefit your business, we would love to talk to you.  No-obligation, no-pressureIf we both feel like this would be a beneficial relationship, we can move forward.