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Real Estate 1

Internet Presence Guide for:

Realtors

Do | Consider | Avoid

Competition

Signals

Best For You

Real Estate 2

How Realtors Can Stand Out Online

DO

  • Have Professional Photos!
  • VR Tours
  • Fetch Reviews
  • Build Citations
  • Think Mobile 1st
  • Integrate a Scheduling Feature
  • Get your Google My Business Page whipped into shape and keep it that way!
  • Have a good looking website that is easy to navigate and technically sound with all basic on-site SEO performed.

CONSIDER

  • Drone Footage
  • Email Lists!  What about letting everyone on your list know about all upcoming open houses in your area?  Good idea, huh?
  • Ads – Real Estate is a super competitive industry.  It may be necessary to complement your organic efforts online with paid ads to compete in some markets.
  • Backlinks – It would be ideal to have your listing are as many external sites as possible with links back to that listing on your website!

AVOID

  • Fake Reviews
Real Estate 3

How competitive is the real estate industry online?

Can we say, SUPER?!

Real estate is a big business with lots of competition and major players.  We would simply be kidding you if we told you anything different!

Reviews are huge!  People want to know other people have used your service and had a positive experience.  This would be a great area to focus on with your online efforts.

If you’re ready to buy and/or sell more property in the near future, please contact us.  We would love to work you and show you quantifiable results from our marketing efforts online for your business.

Top 10 Citation Sites

Realtors

  1. YP.com
  2. Zillow
  3. Trulia
  4. Yelp
  5. Angie’s List
  6. LoopNet.com
  7. Homes.com
  8. LinkedIn.com
  9. Thumbtack
  10. AppraiserUSA.com

Home Services

  1. Yelp
  2. Thumbtack
  3. YP.com
  4. Angie’s List
  5. HomeAdvisor
  6. BBB
  7. Facebook
  8. Groupon
  9. Manta
  10. Porch.com

Apartments

  1. Zillow
  2. Trulia
  3. ForRent.com
  4. ApartmentGuide.com
  5. Apartments.com
  6. HotPads.com
  7. Homes.com
  8. FlipKey.com
  9. TripAdvisor
  10. MyApartmentMap.com

Construction

  1. YP.com
  2. BBB
  3. Angie’s List
  4. HomeAdvisor
  5. Thumbtack
  6. Manta
  7. Porch.com
  8. Houzz.com
  9. Yelp.com
  10. Facebook.com
Real Estate 4

What factors matter the most for ranking a realtor’s website?

We broke this down into 3 easy to understand categories.  If it matters a lot, these are crucial factors and you 100% should have these basic bases covered with your website and internet presence.  If it matters a little, this means these are the things to consider if you are in a competitive area and the surrounding companies are investing in their online presence too.  Doesn’t really matter just means that these ranking factors really don’t apply specifically to the lawn and landscape industry, but if the competition is feirce, you may need to execute a couple of these to stay on top!

MATTERS A LOT

  • Reviews (Specifically Google Reviews)
  • Mobile Friendly
  • Citations
  • Great Pictures
  • Technically Sounds Website
  • Retargeting

MATTERS A LITTLE

  • Ease of Website Navigation
  • Blogs
  • Press Releases
  • Video Content
  • Links – Especially if in an extra competitive market.

DOESN’T REALLY MATTER

Sorry!  The real estate industry is simply too competitive to not really have all your ducks in a row if you expect to really gain traction online.

 

What do we recommend for you?

All of our services are not a great fit for all websites and businesses!  Here are our recommendations for getting the most out of our services:

PERFECT FIT

CERTAIN SITUATIONS

WRONG SIZE…

  • i5
  • CiteMe
  • Sitely
  • iXL

CERTAIN SITUATIONS

  • Action
  • Boost
  • iBlog
  • Power
  • iBlog[GP]
  • Multi
  • Links
  • iX

WRONG SIZE…

All of our services could benefit you depending on your market.  In less competitive markets links and blogging may not be needed.

Real Estate 5

FREE CONSULTATION?

Let’s Schedule a Time to Discuss!

100 Aqua Way #519
Newport, KY 41071

Get@Optimized.Design

859-888-0841

Hours: monday - Friday

8:oo AM - 5:00 PM

We want to earn your business as we grow your business!  Call us today!

We can reach out to you!

Call us

859-888-0841

Email Us

ryan@
getoptimizednow.com

We can help!

Seriously, if getting more exposure online will benefit your business, we would love to talk to you.  No-obligation, no-pressureIf we both feel like this would be a beneficial relationship, we can move forward.