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Ryan Sciamanna is an entrepreneur in Greater Cincinnati. He started his 1st business in 2009 & sold it in 2018. He's been playing around on the internet ever since making passive income & providing web services to businesses.
SERPs with Local Services Ads

This is how you get to the literal ‘top of Google’ if you’re a local service business!

Interested in learning more?  We thought so.

Before you get your hopes up, Google Local Services Ads are currently only available in several major markets throughout the United States.  Please reference our list of geographic areas below, as well as business categories eligible!

We hope your business is able to use Google Local Services Ads right now, but even it if isn’t, we highly encourage you to sign up now if possible.  You can sign up now if your business category is supported, but not your local market.  If your business category is not supported, you’ll need to wait until Google adds it to be able to create your account.

Get Started With Google Local Services Ads

How do I create a Google Local Services Ad?

The process is of setting your business up on Google Local Services Ads is easy.

To become Google Guaranteed (we cover this in this article…), simply go to The Official Google Local Services Ads website and sign up.  It is much like populating your Google My Business.  There is really nothing to it.  The biggest difference is that a business representative will need to pass a background check and depending on your business types, so may some of the company’s employees.

You can also sign up for the free version.  Your business will not be ‘Google Guaranteed’ on the free version and will most likely be displayed less often and less prominently as you may expect.

Free Local Service Listing Application

How much does Google Local Services Ads cost?

It is free to sign up and there is a free and paid version.  As of early 2021, the cost per click ranges from $6-$30 on the paid version.  The free version is truly free.

The cost per click or call when you are on the paid version of Google Local Services Ads varies by business category and geographic location.  More competitive and/or profitable business categories will come with a higher cost per click as expected.  The same goes for geographic areas with a higher cost of living; expect to pay a higher cost per click in these markets.

Google Local Services Ads Categories

Reference the alphabetically-ordered list of business categories below to find out if your business category is eligible to use Google Local Services Ads.

  • Appliance repair
  • Architecture
  • Carpentry
  • Carpet cleaning
  • Countertop services
  • Electrical
  • Event planning
  • Fencing
  • Financial planning
  • Flooring
  • Foundations
  • Garage door
  • House cleaning
  • Hvac
  • Interior design
  • Junk removal
  • Landscaping
  • Law
  • Lawn care
  • Locksmith
  • Moving
  • Pest control
  • Pet care services
  • Pet grooming
  • Photography
  • Plumbing
  • Real estate
  • Roofing
  • Siding
  • Tax services
  • Tree services
  • Video services
  • Water damage services
  • Window cleaning
  • Window services

Google Local Services Ads Geographic Markets

Reference the alphabetically-ordered list of markets below to find out if Google Local Services Ads is available in your geographic area. .

  • Atlanta-Sandy Springs-Roswell, GA
  • Baltimore-Columbia-Towson, MD
  • Boston-Cambridge-Newton, MA-NH
  • Charlotte-Concord-Gastonia, NC-SC
  • Chicago-Naperville-Elgin, IL-IN-WI
  • Cincinnati, OH-KY-IN
  • Dallas-Fort Worth-Arlington, TX
  • Denver-Aurora-Lakewood, CO
  • Detroit-Warren-Dearborn, MI
  • Houston-The Woodlands-Sugar Land, TX
  • Las Vegas-Henderson-Paradise, NV
  • Los Angeles-Long Beach-Anaheim, CA
  • Miami-Fort Lauderdale-West Palm Beach, FL
  • Minneapolis-St. Paul-Bloomington, MN-WI
  • New York-Newark-Jersey City, NY-NJ-PA
  • Orlando-Kissimmee-Sanford, FL
  • Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
  • Phoenix-Mesa-Scottsdale, AZ
  • Pittsburgh, PA
  • Portland-Vancouver-Hillsboro, OR-WA
  • Riverside-San Bernardino-Ontario, CA
  • Sacramento–Roseville–Arden-Arcade, CA
  • San Antonio-New Braunfels, TX
  • San Diego-Carlsbad, CA
  • San Francisco-Oakland-Hayward, CA
  • Seattle-Tacoma-Bellevue, WA
  • St. Louis, MO-IL
  • Tampa-St. Petersburg-Clearwater, FL
  • Washington-Arlington-Alexandria, DC-VA-MD-WV
Google Guarantee Badge

Google Guarantee

If your business is on the paid version of Google Local Services Ads, your listing will contain the ‘Google Guaranteed’ badge as shown.

This obviously instills trust in the Google searcher, but it also gets you priority placement in the list of local businesses displayed.

Google will always show 3 businesses in the Local Services Ads section of the SERPs which is conveniently located at the very top of the search results!  So, if only 2 businesses are ‘Google Guaranteed,’ Google will show 1 business on the free version to complete the 3 business requirements.  This is why you should sign up for the free version right now if you have not already and are eligible!

If 3 businesses haven’t signed up for a given category in a given market, Local Services Ads will be left out of the search results.

Google Local Service Ads Background Check

Yes.  The business owner or possibly another business representative will need to pass a background check and possibly some of the business’ employees depending on the types of services you offer and how you interact with your customers.

Don’t let this stop you from signing up!  It is not required on the free version, and the background check is performed at no cost to you.

Google Local Services Ads Phone Calls

Primarily people will be clicking to call your business if you are running Google Local Services Ads.

Google will be tracking and recording these calls!  Why?

It’s actually a good thing.

The first thing to note is that you will hear a brief message letting you know the call is a call from the Local Services Ad you are running.

When you answer, the call is recorded.  The reason is that you can quickly and easily dispute bogus calls so you are not charged!  If the person calling was a bot, or simply not in your service area, or was requesting a service you clearly don’t offer, these are all valid reasons to not be charged.  You simply need to notify Google and that’s it.

Ready to get started with Local Services Ads by Google?

Signing up for the free version is a no-brainer.

We highly encourage any local business wanting to get the most out of their online presence to strongly consider signing up and testing Google Local Services Ads with a reasonable budget to determine if it is a good fit for your business in your market.

Continue learning about Google Local Services Ads on WordStream.

Read Google’s documention.

Hire us to get you set up properly on Google Local Services Ads.